Chinese manufacturing models
November 25th, 2006 by kelvincho
The China Business Review looks at China’s export powerhouses: the Wenzhou model, the Dongguan model and professionally managed manufacturing groups. Over the past two decades, China’s manufacturing industry has experienced a major transition, as shown by the shift in exports from primary products to electronics and machinery. In contrast to state-owned enterprises (SOEs), private firms and joint ventures have thrived in China and have become the backbone of the country’s export zone.
China’s export powerhouses fall into three main categories, each with different competitive advantages: the Wenzhou model, the Dongguan model, professionally managed manufacturing groups.
Wenzhou model
When a promising new product is introduced, often by a foreign company, throngs of Chinese SMEs crank out the product within a few months’ time. Heated competition sends prices down soon afterward and the competition expands overseas. Most Wenzhou companies remain in the copycat stage; many of them suffer from lack of technology and management talent.
Dongguan model
The Dongguan model is similar to the Wenzhou model, except that Dongguan’s development has been driven largely by Hong Kong and Taiwan companies. Dongguan companies are skilled at exploiting new opportunities in China’s emerging market. But the Wenzhou and Dongguan models typify the problems most Chinese private companies face: Their value chains of research and development (R&D), production, and marketing are heavily focused on production. In contrast, American, Japanese, and European companies spend far more on research and development and marketing than on production.
Professionally managed companies
Professionally managed companies include transformed SOEs and domestic companies created by professionals with science or management backgrounds. This group of companies competes at higher levels of technology and larger scales of economy. Many companies have direct international involvement, with branches and even factories overseas. The best example of the emerging Chinese multinational is Haier Group, China’s largest home appliance company. Haier has actively engaged in technical innovation, scientific management, capital operations, mergers and acquisitions, and multinational expansion. In just 15 years, it has transformed itself from a small SOE burdened with Â¥1.47 million ($177,536) in debts to the world’s fourth-largest home appliance manufacturer, with sales of more than $12 billion and 30 manufacturing bases and 8 design centers worldwide.
Source: This is an excerpt from an article originally published in the May-June, 2005 issue of the China Business Review.

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